Opinion Archive

Identifying normality in emerging markets

12 Jul 2018
By Paul Broekhuijsen, CEO of ND Group I recently read that the retail value of the beauty and personal care market in the Middle East and Africa totalled $32.7 billion in 2017. According to the same research, that figure is estimated to hit $47.5 billion in 2021. Another recent report on the mobile market in…
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